Discover the exact search terms your Amsterdam customers use and build a data-driven SEO strategy that attracts qualified traffic.
Keyword research is the foundation of every successful SEO campaign. It's the process of discovering and analyzing the actual search terms that people enter into search engines when looking for products, services, or information related to your business.
At Amsterdam SEO, we go beyond basic keyword lists. We analyze search intent, competition levels, and commercial value to identify opportunities that will deliver real business results. Our keyword research uncovers:
The Dutch market presents unique opportunities and challenges that require specialized keyword expertise.
Amsterdam's diverse, international business environment means your potential customers search in multiple languages. A tourist might search in English, while a local resident searches in Dutch. Missing either audience means losing valuable traffic.
Our keyword research accounts for:
With deep knowledge of the Amsterdam market, we identify keywords that generic SEO agencies miss. We understand the nuances of Dutch search behavior and can position your business for maximum visibility.
A systematic approach to uncovering your highest-value keyword opportunities.
We start by understanding your business, target audience, and goals. This ensures our research aligns with what matters most to your growth.
Using industry knowledge and competitor analysis, we generate an extensive list of seed keywords to explore.
We gather search volume, competition metrics, and trend data using premium tools to evaluate each keyword opportunity.
Every keyword is categorized by search intent (informational, navigational, commercial, transactional) to guide content strategy.
We create a prioritized keyword roadmap based on opportunity score, helping you target quick wins and long-term goals.
Comprehensive deliverables that drive your SEO strategy forward.
Complete spreadsheet with 500+ keywords including metrics and prioritization.
Strategic content recommendations mapped to keyword clusters and user intent.
Detailed gap analysis showing keywords your competitors rank for that you don't.
Actionable plan with quick wins and long-term keyword targets identified.
Seasonal and trending keyword opportunities specific to your industry.
60-minute consultation to review findings and discuss implementation.
Keyword research is the process of discovering search terms that people use in search engines. It's crucial because it helps you understand what your target audience is searching for and allows you to optimize your content to match their intent. Without proper keyword research, you might be creating content that nobody is searching for.
A comprehensive keyword research project typically takes 1-2 weeks, depending on the scope of your business and industry complexity. This includes data collection, analysis, and strategy development. We ensure thorough research rather than rushing to deliver incomplete insights.
We use industry-leading tools including SEMrush, Ahrefs, Google Keyword Planner, and proprietary data sources to ensure comprehensive keyword coverage. Each tool provides unique data points that together create a complete picture of your keyword landscape.
We research keywords in both Dutch and English based on your target audience. For Amsterdam businesses, we often recommend a bilingual keyword strategy to capture both local Dutch customers and the international community. We'll discuss the right approach during our discovery call.
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Get a free keyword opportunity analysis for your Amsterdam business. Contact us today to discuss your project.
